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A design should always be intriguing and creative for a long term recall value. Every designer makes sure that it catches the attention of the end user. It may be a very simple one or an out of the box concept, at the end all you need is to make the consumers believe in the art of creation.
Food label designing is quite challenging for a designer. It offers a little space with less information but aims to build a proper message. Every company tries to implement the best design work for its particular brand.
There are certain things which a designer should keep in mind while creating a visual for a food product. A design should be such that a consumer ogles at it for a long time and then finally buys it over other products.
What makes a food label design sell able  in the market?
Before designing a food label for a product it is very important to understand the image of the brand and also the target consumers.
Specific information- The design should consist of very specific information about the product. A consumer just needs to know the basic about the product and that too in short. A designer should always insert a little piece of information and that will suffice.
Easy to read- The content on the label should be lucid for the mass to understand. All the descriptions should be short and simple in its presentation.
Proper nutritional information- It has become mandatory for companies to show the exact nutritional value of a food product. A designer should leave enough space to put the nutritional value.
Info graphics- A new way of presenting information to the consumers. Simple content doesn’t really work in the recent years. Time has come to make content interesting with graphical representation. Almost every food label designing consist of a proper info graphic.
Use of color- Proper use of color is another important aspect in designing. A food label should have the best color contrast for the consumers to buy the product.
A consumer always prefers to buy a product which catches your attention at the very first time. Although quality and brand matter a lot yet the food label design is the first thing that strikes your eyes before buying.

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