Design is an important concept to help a brand scale both in the ecommerce and offline sectors. One of the most desirable aspects of pulse packaging is the ability to see through the packet. Between opaque and transparent packaging, most consumers prefer a visual inspection while selecting the product, hence transparency.
The second crucial pointer to be added to the package’s design is the source details of the pulses. As the pulses are grown and harvested all across the country, the genetic trait, grain size, and quality vary—the clearer the information, the better the consumer’s inclination to purchase.
The packaging material and illustration are two other elements we take into consideration while designing the pulse packaging at Designtheme Innoventics. While illustration adds an element of visual benefits and esthetics, the material used for packaging can also be a game-changer. The more attractive the packaging is, the better the brand will connect with the consumers.