Brands are ready to invest more in food packaging design- Take a look as to why?
Innovation in packaging design inevitably benefits both the businesses and the consumers. Universally if a product packaging looks good, it will draw the attention of the customers and will generate demand in the market. According to a masala packaging design Company Bangalore, brands are ready to invest more in packaging design in comparison to how much they did in the past two years.
But you must be wondering that what is making brands invest more, and come up with a creative solution in packaging design:
A new trend among the buyers:
Consumers buying pattern is changing from time to time, and the brands are working competently to serve the new buyers. This change is not only focussed on the types of products and it’s quality but on overall performance. Some prefer fun-oriented matter, some give priority to content-driven packaging, and many on creative packaging. Also, there is a new vertical called as premium product packaging that companies create for their premium products focussing on a selected target group.
Currently, the trend is more on creative packaging, where the concept is the prime factor. The new-age consumers are more focussed on how a company is presenting the product to them. What kind of appeal is it creating, and what exact message it desires to give, is it an easy-open packaging, etc as said by a designer in a masala packaging design company who has handled accounts of top brands in the past few years.
The sustainability quotient of packaging:
The new-age consumers are now well informed and are very much cautious about eco-friendly ambiance, and in the same manner, brands are even stressing a lot on the sustainability quotient of packaging. The crux of the matter is that whatever the product maybe it should be eco-friendly, easy for recycling and are smaller in size so that it can use less space.
This particular factor is now common in the market as companies have understood the impact it creates, and even the consumers are supporting the cause.
Better brand audit and analysis:
For the past few years, companies are supporting the need for brand audit and analysis. It helps to maintain the visual aspects of packaging. According to a creative head of masala packaging design company based in Bangalore, ‘As the competition is growing high, the companies are implementing new style, and pattern to influence the buyers and for that matter, constant monitoring will help an individual brand to understand their position and possibility of growth’.
New verticals of selling:
The rise of online shopping is another challenging factor for brands to develop and make modification in packaging design. The digital channels are giving a new perspective to brands where they can experiment and present some better ways in functioning
To conclude, it is true that innovative packaging design is never a one-time investment. It keeps on changing at a certain time interval and is based on a few other important aspects like
Online and convenience store shopping
Excess demand for tailor-made products
Demographic shifts in consumption
So time and again style and pattern of packaging will change, and we will keep updating you, about new things that get trending in the market.