What makes a logo of a brand more than perfect in its structure and recall value? A senior visualizer speaks on this.
There are more than a hundred blogs and articles that people read almost daily on a logo and graphic design, and how it is affecting the brands, but are there any difference that one can find? Are all those offering something new to learn? In 90% of the cases, the answer is no as everyone talks about the same kinds of features, attributes, etc.
But this blog will be different. An experienced visual artist from a graphic design logo company in Bangalore will guide you in a better way.
For any individual, the first encounter with a new brand is its logo. Many a time, a brand before the launch reveals the logo so that the target group may get a little accustom with its foremost identity.
Talking of Logo, the client may have uncountable suggestions but decide on the one which will create an effect and a spark in the customers’ mind. And out of those thousand factors that play a role the two most effective ones are the shape of the logo and its color.
The supremacy of a proper shape in a logo-
You don’t need to give any second thought that the shape of a logo is a major factor for recall. Let’s consider the top brands and their logos around the world, and you will see how they play with the shapes. The shape means a structure, and while designing a logo, be sure to establish the structure well as it speaks about the brand. How? Let us tell you in short.
Every shape catapults different meaning and pulls diverse emotional sensibilities as a square shape logo speaks about stability and a balance, while on the other hand triangles are associated with power, a logo if got a rounded element in it always convey a positive yet an emotional appeal as said by a senior visualizer from a graphic logo design company based in Bangalore.
Be wise and creative while choosing a color-
Consumers react to colors in diverse ways. Apart from the shape, color also creates an impression of a brand and also makes them ignorant about it. So while designing a logo choosing a color palette is imperative.
In any logo, color connotes the personality and purpose of the brand in the market. Here let’s take you in a short journey of how colors speak with your target group on behalf of your brand.
At first, how about green? Though it is a secondary color, in recent times green is making a huge fuss. It represents a sense of health tranquillity, new growth, and an association with nature, etc. Many hospitals like Fortis have established green as their brands’ identity.
Next, you can talk about blue which is associated with water bodies giving a message of serenity, and also security and trust. Some, top brands like Facebook Skype and Ford have blue in them. While talking about colors, red cannot be left ignored as it evokes strong emotions among the consumers.
The discussion on the choice of colors will be endless as the spectrum is huge, but you being a designer at any graphic logo design company be sure to opt for a realistic one.
Do not just read the blog for the examples, but try applying it at your work, and see the result.