Food packaging is a vast, dynamic, and very creative medium. Whether it’s a small tea bag or the box that your fridge comes in, the medium of your packaging is very often overlooked. Before designing your food package or to begin with your food packaging design, you need to know about the product and its target consumers to make your design functional and creative.

Food Packaging focuses on many important purposes. It protects the product from outside contamination and makes more customers purchase the product. The packaging needs to have a strong brand identity and packaging that communicates information about your product.

Your packaging is often a consumer’s first point of contact with your brand. Whether it’s a matchbox or air conditioner, it conveys your brand’s identity to the consumers with clarity. In other words, the design concept needs to draw the attention of the customer, but also provide information about the product. In the present age of globalization, it’s important to use packaging as a powerful marketing tool to increase sales. The only vital element – great food packaging design can make more consumers buy and identify your product. To stand out among your competitors you need to ensure your food packaging color, shape, size, and materials. And when a new product is set to launch, it should communicate strongly reflecting what your brand message is through the use of your company, logo, and design.

While designing a good food package, you need to choose the best type of package material. There are various types of packages available to choose from – the pillow pouch, bag packaging, carton Box, jars or stand up pouches. Choose the one that will showcase your product identity at its best.

With the functional aspect of food product safety and protection, a food packaging designer shall balance the design and messaging. From the functional point of view, it’s imperative that when you ship your product to a customer or distributor, it arrives in a proper package without any damage. And on the other hand food packaging needs to carry a clear message regarding the features and benefits of the product in a way that is understandable and easy to read.

These are some key points you will have to be aware of while creating the best package design for companies. The custom-made package must be creative and functional at the same time.

Designtheme Innoventics provides creative services in Food Packaging Design in India. We have an imaginative team of designers who merge creativity with cutting edge technologies to drive innovation for brands to set them apart from the competition. We design packages that reflect your brand to tell a story about your business. The team of Designtheme works together to bring new ideas and concepts thoughtfully executed to serve clients with incredibly creative designs. Working from 2007, Designtheme has completed thousands of projects with various business sectors.